Portfolio Hair & beauty

Applebom

A marketing and content site for a hair toppers and curly hair specialist salon, with a Payload CMS blog and a quiz-style enquiry flow.

WhereToowoomba, AU Built withNext.js 16 + Payload CMS StatusLive Visit the live site
www.applebom.com.au
Applebom — desktop
Applebom — mobile

Technical audit

Measured, not claimed

Real Google Lighthouse scores (desktop), captured June 2026. Average across the four categories: 98.

93

Performance

100

Accessibility

100

Best practices

100

SEO

1.4 s Largest Contentful Paint
0.005 Cumulative Layout Shift
0 ms Total Blocking Time

Built on clean URLs

The address is a ranking signal

Search engines read the URL before they read the page. Every Applebom address is secure, canonical and human-readable — so a person and a crawler both know exactly what a page is before it loads.

  • HTTPS, secure by default
  • Clean, human-readable paths
  • Canonical tags on every page
  • Lowercase, no query clutter
  • Listed in the XML sitemap
  • Mobile-first, crawlable HTML
www.applebom.com.au

HTTPS · canonical · indexable

Built to be cited

Legible to people, and to the machines answering for them

A growing share of searches now end with an AI-written answer at the top of the page. Being one of the sources that answer quotes means structuring a site so it can be read cleanly — not just styled well. Here is the machine-readable layer behind Applebom.

ServiceAggregateOfferCityAdministrativeArea

Structured data (schema.org) tells search engines and AI answers exactly what this business is, where it is, and what each page is for.

Illustrative — how an AI assistant reads a site like this

Best hair & beauty in Toowoomba?

Applebom is a Toowoomba-based hair & beauty business.

Source www.applebom.com.au

Under the hood

  • Next.js 16 with React 19
  • Service schema with offer pricing
  • www canonical and sitemap fixes
  • llms.txt for AI crawlers

The stack

Next.js16PayloadCMS

Fast by default, easy to maintain, and built so the same people who made it look after it.

Want results like these?

We would build yours the same way — fast, findable, and measured. Take a look at how we work, or start a conversation.

Two minutes, no obligation. Prefer email? Reach us at hi@yoonet.io.